#Apple CSR #Strategy – #Risk risk risk

Triple Pundit has just published a strong critique of Apple’s approach to corporate social responsibility.

The leadership point is especially telling (see my post earlier today), but in general what this sharp series of points suggests to me is that with the passing of the baton a fresh approach is being explored that has yet to find its feet.

Any company so dependent for its high profits on its reputation should be first in line to address all of these concerns and others also. It should also consider, seems to me, whether taking over Foxconn or developing a joint venture in which it was the senior partner might nor prove a more aligned and coherent way of addressing the huge issues that its reliance on Chinese manufacturing has begun to raise. To be able to address these issues within rather than outside the organizational boundary would shift their status and character in a way that could only help Apple going forward.

 

 

5 Reasons Why Apple’s CSR Strategy Doesn’t Work.

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